About Me

Hello! This is DickWai Lai, an arts-based creative - Art Director

#Advertising #Design # Crazy #Artistic #Honest #Hardworking # Outgoing #Talkative # Curiosity #Thinker # Noisy #Annoying #Planner # Dreamer #PartyAnimal #Brave #GoForth #Optimistic #Creative

More Details:
Major in Art Direction & Execution: Provided creative and suitable art direction and developed mainly digital driven ideas (by creating Online Video, Social Content, Print, TVC, etc.), preparing material for presentation, ensuring the quality of output works.

Major in Project Management: Created and executed ideas by all different art directions. Managed production projects range from TV Commercials, Photo/Video-Shoots, Advertorial Productions, Mini-sites and Mobile etc. Executed over 10 integrated digital focused campaigns, worked with third-parties vendor including PR agencies, Production House, Photographers, Directors & Programers.

Minor in Strategic Planning: Developed digital roll-out plans for tactical marketing campaigns & branding campaigns. Provided integrated branding strategies to archieve clients' communication objectives in both short & long-term approaches.

Managed Brands: A Drop of Life, Canon Hong Kong, CHANEL, City’super, Giordano, Landmark HK, NARS, Philips Hong Kong, Shiseido HK etc.

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