CANON - it's okay

Student commits suicide problem is more and more serious in Hong Kong recently. ”Children cannot release stress because of afraid speaking out their mind.”  psychiatrist said. This campaign is to remind the public and especially children that there is no right or wrong for different emotions - It's Okay to be what you feel.

Activation - charity photo session

Agency: Hungry Digital
Art Director: Dickwai Lai
Copywriter: Rudi Leung, Charlie Tsang
Social Strategist: Dino Man
Video Director: Jovi Lee of Wake Up Creative
Photographer: Buffacow of SAMAGANA